You are to adopt the role of the marketing manager of one of the major mobile phone brands actively marketed in the UK and research its associated marketing programme and environment.

Assessment Task
You are to adopt the role of the marketing manager of one of the major mobile phone brands actively marketed in the UK and research its associated marketing programme and environment.

Produce a fully referenced report having the following three sections:-

i) Part 1 – The product/brand s macro and competitive environments “ 33%
ii) Part 2 – The marketing programme elements (marketing mix elements) currently employed “ 33%
iii) Part 3 – Your fully justified recommendations in respect of the revised marketing programme elements needed to improve market size and/or profitability “ 34%

Note: each section is of roughly equal value and should therefore be approximately equal in terms of length and academic content.