the FULL TOPIC of the essay is including 3 main sides:
1. Why is competing for the future important and how can an organisation do so?
2. Recognising the THEORETICAL MATERIAL ATTACHED, propose a framework for developing an external business strategy, which recognises the environment, and illustrate by application to an organisation you nominate.
3. Describe how stakeholder expectations influence business operations, in particular the formulation of internal business processes and their interaction with organisation structure.
CRITERIA by which the assignment will be MARKED:
The standards by which the assignment will be assessed include consideration of the theoretical material supplied and attempt, where appropriate, to apply it to a REAL BUSINESS EXAMPLE(CASE STUDY). Therefore evidence of having read and understood the material is important.BUT DO NOT COPY THE MATERIALS ATTACHED IN ESSAY.
****the structure of essay is not uniformly. it could be a question&answer style(follow the 3 questions in topic and apply real case to supply the theories which cover in attached material), or follow a normal essay structure ( take a real company as a sample and base on the background of this company to discuss these three questions).
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