What are advantages and disadvantages of viral marketing?

* Including at least one direct quotation and some paraphrases in your essay to support your point.
*use the APA system of referencing for in -text referencing.
* use minimum six different reference sources:
1-one of resources is from this article ( Datta, P., Chowdhury, D & Chakraborty, R (2005). Viral Marketing: New form of Word-of-Mouth through Internet. London College of Management Studies, London, UK )
2-dont use more than one website.
* please focus on introduction ( background,thesis statement,outline the essay and indicate the argument)
* conclusion (clear and relevant summary and conclusion)

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