Virgin Blue Case Study: on pages 186-188 Belch et al., 2e, ().
Instructions: Read the case study and answer all of the questions attached to the case study on page 188 of your prescribed textbook for the unit. Make sure you reference your work according to the Referencing Guide. Marks will be deducted for incorrect referencing style. You will need to think about what you have learned in your readings in the unit and apply that knowledge to your answers of the questions attached to the case study. You must not only describe what you understand about the case study but also suggest ways in which Virgin Blue can improve their position from what you learned in the unit so far.