understanding of what the customer buying

motives are and the international differenceswithin the same company ((GSK) and BootsThis research topic will be mainly about theunderstanding of what the customer buyingmotives are and the international differenceswithin the same company. These motivationalfactors will particularly be related to thepharmaceutical industry in the UK namely twocompanies GlaxoSmithKline (GSK) and Boots (or aSaudi pharmaceutical). This will not restrict uslooking into its other competitorsinternationally, where we will attempt toanalyse its market and industry potential; whichwill include looking into advertisementstrategies and public ethical acceptance. Otheraspects will include trying to pin point anumber of reasons on how this industry haveboost product sales and the factors that developa sales pitch in the purchasing of drugs in themarketMY first choice is boots its more narrow thanGSK and also my advisore suggest me to writeabout boots and compare two different boots andtalk about there advantages and disadvantages.the advantages should include: -cost effectivesource data (where available )-Essential for Longitudinal studies-provides benchmarks (comparisons)to primarydata .and the disadvantageous should include: Access to high quality /reliable secondarydata be difficult-Availability of secondary data may not matchyour research question(s)-Raw secondary data may need processing beforeit can be used ..Click here to have a similar paper done for you by one of our writers within the set deadline at a discounted

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