trend analysis

Outline

Emerging trends as discussed in the first assessment are likely to have differing natures and degrees
of effect on different organisations, according to their type of business. Managers will need to identify
and prioritise such trends likely to impact their business and develop specific marketing strategies to
cope with them. This assessment requires you to demonstrate how a specific organisation might
evaluate and adapt its marketing strategy to cope with a specific emerging trend.

Details

A discussion paper focuses on a particular topic or issue and provides a balanced description,
analysis and evaluation (of the issues embedded in the topic). It is essential to support your
arguments with evidence from several sources. You will need to undertake secondary research (eg
relevant academic journal articles, textbooks, internet sites) to find appropriate theory and/or case
studies to illustrate and support your arguments. Like an essay, a discussion paper should follow a
formal structure including an introduction, main body (definition, explanation, evaluation and
discussion) and concluding summary.

Question: Identify one emerging trend from the course core topics and choose a real-life organisation
(for-profit or not-for-profit) likely to be affected by it during the next 3 years. Justify why this particular
trend might be the most important to the organisation. Discuss the nature and degree of impact of the
trend on the whole organisation or at least a strategic business unit/division within it (ie more than just
a single product or product group). Propose and justify how the organisation’s target market(s) and
positioning(s) might need to look 3 years from now to cope with this trend. Include a discussion of the
steps required, risks, and issues of the strategy of your recommended positioning migration.

These are some of the core topics for emerging trends as mentioned in question but if there is something better then these would be more perfect.

Environmental marketing
Convergence and divergence- cultural, technical, and economic.
The evolution of communication, advertising, and promotion.
Marketing into an emerging world and to the world’s poor.
E-business vs. bricks and mortar.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Uncategorized