Do the Internet and international e-commerce change the choice of using a transnational strategy that has historically been successful for firms expanding globally? Would it make a difference if a firm relied heavily on traditional business channels versus just e-commerce? From the perspective of a domestic firm, what are the advantages and disadvantages of licensing the rights to the companys production process and trademark to a firm in a foreign country? What are some of the ways that a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?
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