The company set for this assignment is Harley-Davidson, Inc., July 2008 (Source: Grant, RM 2010, Cases
to accompany contemporary strategy analysis, 7 edn, Blackwell, Oxford.)
This case study can be accessed through the Moodle website and the library’s CRO.
Prepare a report on the company strategy using the process outlined for assessment 2. You should check on
the internet to see if there is more information available on the company that you can use to supplement the
case information. You should also read through any comments on assessment 2 to see where you might be
able to improve your report.
Refer to the section on Case studies in the Guide for students for more information about preparing a
Refer to the Guide for students for information on writing business reports.
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