This assignment requires you to write a report on the strategy of one assigned company.
Writing the report gives you practice in applying the theory covered in the first seven weeks or so of the course. The reports will be marked by your lecturer/tutor.
One of the following ASX listed companies will be assigned to your group:
· Advanced Engine Components Ltd
· Ceramic Fuel Cells Ltd
· Farm Pride Foods Ltd
· Joyce Corporation Ltd
· CTI Logistics Ltd
The following instructions are to help you put together information on the company.
With your designated company, go to the company website and work your way through it. Note in particular the annual reports which you will probably find under a section for investors. Use Google or a similar search engine and see if there are any news items about the company. News items might also mention major competitors. To learn how to find more information on companies and industries, refer to the library LibGuide on Finding Company and Industry Information.
Note: Factiva database is an excellent source of information from Australian newspapers and magazines but can be a little difficult to use. Ask the librarians for help if you have difficult in searching this database.
Describe the business(es) of the company. Examine company documents and determine whether the company has stated its vision and has an effective mission statement.
Describe the strategy. Where does the company sit in the value chain “ is it a raw materials producer, a manufacturer/producer, a service provider for consumers or for other producers, a wholesaler, a retailer, etc? Describe its strategy in recent years and any challenges that the management has indicated that the company is facing. What product or services do they offer? Who to? What needs are they trying to fill? Where are they operating? How have they been growing? Have they indicated changes to their strategy?
Are there stated objectives available? Has the company been achieving its objectives? Is the company successful? (Make sure you justify your answers).
Who are the important stakeholders of the company at this time? Who do you think the management is responding to in their decision-making? Justify your answer.
Define the industry or industries in which the company operates and analyse the external environment. Prepare a STEP analysis, five-forces analysis, life-cycle analysis, competitor analysis as appropriate to give insight into the external environment.
Analyse the internal environment if possible. What assets are identified on the company s balance sheet? What competencies does the company appear to have in order to run this business? Do they appear to have any resources or competencies that set them apart from other businesses in their industry and perhaps gives them a competitive advantage.
Are there any challenges that the company has identified or that you can see coming that will required adjustments to their strategy? For example, how well do you think the company will manage through the current volatile economic conditions? Do you think the current strategy of the company will have to be changed to cope with these conditions? Will the carbon tax have a significant effect?
Prepare a business report which incorporates the information above. Do not simply answer each of the questions “ prepare a report which analyses the situation, considers the possible changes that could be made, and argues for a particular direction/strategy for the company. By the time you write the recommendations at the end, there should be no surprises “ the report should lead logically to your recommendations. If you have very detailed information, consider putting it in appendices and then write about the major important issues in the report itself. For example, you might put a detailed five-forces analysis of the environment in an appendix, and write about the important forces and their implications in the main body of the report. Or you could put the details of your financial analysis in an appendix and simply state your conclusions about the financial health of the company and the reasons for them in the body of the report.
Refer to the section on Case studies in the Guide for students for more information about preparing a case study.
Refer to the Guide for students for information on writing business reports. Note in particular the difference between an introduction and an executive summary. Many students lose marks for not being able to write an effective executive summary.
The report will be assessed using the criteria shown below “ see Assessment criteria “ Group cascase reports.