This assessment comprises two essays of 500 words each. Read the following cases from your textbook and answer the questions for each case. Note that you are to address the questions below and NOT those in the textbook. Your answer to each question should be within 10% of the stated word limit. Use outside resources in addition to the study materials and textbook to address the questions. Evidence of research beyond the materials provided will enhance your mark for each question.
Franchising the Tast of Yumm
List and explain the steps that Mary Anne and Mark Beauchamp would have followed in converting their business into a franchise. This question requires more than reproducing information from the case. You must research information on the processes involved in building a franchise (500 words)
The Ultimate Question
According to Reichheld at small, fast-growing companies, more than half of new businesses come from referrals not advertising. Explain this statement drawing on the case and the importance of customer service to business referrals. (500 words)
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