This assessment comprises two essays of 500 words each. Read the following cases from your textbook and answer the questions for each case. Note that you are to address the questions below and NOT those in the textbook. Your answer to each question should be within 10% of the stated word limit. Use outside resources in addition to the study materials and textbook to address the questions. Evidence of research beyond the materials provided will enhance your mark for each question.
Franchising the Tast of Yumm
List and explain the steps that Mary Anne and Mark Beauchamp would have followed in converting their business into a franchise. This question requires more than reproducing information from the case. You must research information on the processes involved in building a franchise (500 words)
The Ultimate Question
According to Reichheld “at small, fast-growing companies, more than half of new businesses come from referrals not advertising.” Explain this statement drawing on the case and the importance of customer service to business referrals. (500 words)
Focusessays.com has been offering academic support services to students since 2002 and more than 60% of our customers are return clients. We have skilled and experienced writers in all academic levels and subjects. Entrust us with your assignment and you will get a custom essay which is 100% original within its deadline. Get value for your money, confidentiality is guaranteed and customer support services/communication with your writer are available 24/7. Place your Order Now.