Services Marketing

This is group project about How can Zookal manage and measure the quality of the services that it delivers to its customers?
To find out about the company here WWW.ZOOKAL.COM
My part is to take about RATER theory of service quality ( Reliability, Assurance, Tangibles, Empathy and Responsiveness)
Applied this theory to Zookal
Support our argument
Try to find another example that is similar to Zookal.
This part you need to write 2.5 pages
Another .5 page is about Recommendations’.
You don’t have to write Introduction.

All sources must be articals no books.

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