Select a firm in the textiles or clothing manufacturing industries and prepare a report discussing the application of the strategic management process. If you have chosen a firm with business activities that go beyond textiles or clothing manufacturing then you must focus mainly on its textiles or clothing manufacturing operations.

Strategic Management Report

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Executive Summary
Table of Contents
1.0 Introduction (400 words)
*An introduction to the paper as a whole and a brief description of the firm and its position within the industry. The profile will form a part of the report s appendix in the final submission.

2.0 Strategic Analysis (1500 words)
*For your chosen firm, outline the stages, steps and procedures that should be implemented to carryout a strategic analysis as part of the strategic management process. This stage must among others include evaluations of the organization s current general/contextual environment, competitive environment and internal environment. The strategic analysis is aimed at identifying the organization s external opportunities and threats as well as its internal capabilities and competences.
2.1 Introduction to strategic analysis
1. What is meant by the strategic management process?
2. What are 3 staged of the strategic management process and
how do they fit together and contribute to the strategic
management process?

Components: external and internal environment > explain and
the relationships between the two
2.2 External Environment
2.1.1 PEST Analysis
2.1.2 Perter’s 5 Forces
2.3 Internal Environment
2.2.1 Value Chain Analysis (Must)
2.2.2 Financial Analysis (Must)
2.2.3 EVA (Optional)
2.2.4 Balanced Scorecard (Optional)
2.4 SWOT Analysis (A summary of External and Internal Environment)

3.0 Strategy Formulation (Evaluation and Choice) (1500 words)
* For your chosen firm outline the stages, steps and processes involved in the formulation of corporate, business and international strategy as part of the strategic management process. This stage must among others include justifications for the chosen strategies based on the strategic analysis as well as methods of pursuing strategies and strategy evaluation.
3.1 Introduction
3.2 Corporate strategy
Explain
Models of corporate strategy

ANSOFF
Critically discuss
Relate to SWOT and suggest appropriate strategy | strategies for your company

Portfolio analysis
Critically discuss
Relate to your company

3.3 Business strategy
Explain
Models of business strategy

Porter generic competitive strategies
Critically discuss (critical = limitations, advantage, disadvantage)
Related to your company

Industry life cycle
Critically discuss
Relate to your company

4.0 Strategy implementation (1000 words)
For your chosen firm outline the stages, steps and processes involved in the implementation of the corporate, business and international strategy as part of the strategic management process. This stage must among others include the role of systems, change management and leadership.

5.0 Conclusion
Reference List
Appendices
Appendix 1 “ Company Profile

For number 2.0, 3.0 and 4.0 please follow the assignment checklist file. Extra information file will be uploaded.

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