see attachment

Assignment Instructions
Pearce, J.A. II & Robinson, R.B. (2011)
Strategic Management: Formulation, Implementation, & Control, 12th Edition, McGraw-Hill Irwin. ISBN-978-0-07-813716-7 or MHID: 0-07-813716-0
Our company ( united airline )
Stick to the book (only the book ) & the company website (most important )
Each question must be answer in 2 pages
APA + you have to reference the book and the website
1 .Describe and explain the Balanced Scorecard. 2 .Show how this can be used to evaluate the strategy of Our company ( united airline ) (Chapter 7).

3.Describe and explain the Generic Strategies and 4. how they can be used to evaluate the strategy of Our company ( united airline ) (Chapter 7).

5.Identify all, and then describe and explain several of the Grand Strategies and 6. how they can be used to evaluate the strategy of Our company ( united airline ) (Chapter 7).

NOTE , Please the paper is question and answer format so state the question first then the answer ! just like the last paper

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