Drawing on relevant theories and concepts you are required to provide a 3400 words individual report that:
1. Critically evaluate and discusses RyanAir’s strategy approaches at both the BUSINESS and CORPORATE levels, using the information given in the case [i.e. at the case date!];
2. Discusses the key issues and changes arising in their current competitive [industry and organisational] environments, and;
3. Suggests what strategies RyanAir might adopt in the next 1-3 years to deal with these issues and challenges in order to remain sustainably competitive.
Your paper must be in an appropriate report format and well-structured and presented. Marks will be deducted for poorly presented work, particularly work that has not been properly formatted and proof-read prior to submission.
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