report and presentation

Using an actual business as an example, discuss their current practices and suggest how you
would improve their performance in the following marketing areas:
1. Target Market – which part of the population is the business targeting.
2. Advertising and Promotional Strategy – the media, advertising and promotional campaign
used by the business.
3. Distribution Strategy “ where the consumers are able to buy and access the product, what is
the level of market coverage for the product s availability.
Your report must include, as a minimum, the following:
 a title page, brief summary of key findings and recommendations from each question,
table of contents, introduction, main headings, subheadings where necessary, conclusion,
reference list and appendices where appropriate

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