Recommendation on Business Strategy Based on your discussion in chapter 2, 3, 4 and 5, provide some proper recommendations on the company s current business strategy in the global market. This can be, for instance, increase or withdrew the investment

6. Recommendation on Business Strategy
Based on your discussion in chapter 2, 3, 4 and 5, provide some proper
recommendations on the company s current business strategy in the
global market. This can be, for instance, increase or withdrew the
investment in certain countries; develop new market, new product, new
strategic alliance, and etc. You should always explain why you give certain
recommendations (that means your recommendation should be
reasonable).
(For implementation planning suggestions, you may find the following
chapters useful: Parboteeah and Cullen s book Chapter 7, 8 and 9)

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