Promote Summer Activities at Mammoth Mountain

1. Focus on the college students(age between 19-26, active lifestyle, thrill seeker) segment in getting them to go to Mammoth Mountain (MM) during summer time.
2. Research on what activities this segment would best use at MM during summer (for example boating, fishing, hiking, camping, biking, scenic / travel, rock climbing, golf court, or horseback riding).
3. What type of media they use (FB, online, youtube, twitter, print ads).
4. Basically recommendations on how this segment would be interested in going to MM during summer. In addition, how we can market to them and produce a marketing campaign towards them.
5. Give some references if possible.

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