Price-Quality Inference Problem In The Wine Industry

Hello,

The assignment topic is about that: “Many consumers don’t have sufficient knowledge about wine to make well informed decision and as a result base their decisions on things such as price which may not always be a fair indication of a good quality wine. This problem can be solved by enhancing consumer awareness and education”.

you’ll find the instructions and the description of the assignment in the document that I’m going to upload.

Please refer to this textbook: Hoyer, W. D., & MacInnis, D. J. (2008). Consumer Behavior, 5th Edition. Mason, OH: South-Western

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