The report/portfolio analysis should be completed on the file provided. Below is the report requirements:
You are required to use at least two different portfolio models to assess a companys (or SBU’s) positioning the market. In addition you are required to write a report on tools you wood use to measure your marketing program’s achievements against specified objectives:
1. Portfolio Analysis-description of two tools, advantages and disadvantages. (McKinsey Growth pyramid,Ansoff product/marketing mix, GE Matrix and Boston Matrix)
2. Recommendations on the investment options for your SBU based on the portfolio analysis.
3. Tools of evaluation that will be used to assess your marketing program’s effectiveness.
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