This is about a book call “Let My People Go Surfing: The Education of a Reluctant Businessman” written by Yvon Chouinard. The book is about how Yvon Choinard built his company, Patagonia 1/ Apply the Porter’s Five Force Model to the book. (Use the Porter’s Five Force Model to analyze the competitive forces in the industry environment. What threats or opportunities each force creates for Patagonia. 2/ How Chouinard use the four factors: superior efficiency, quality, innovation, and customer responsiveness, to build and sustain competitive advantages for Patagonia. This is for my “short answer” part on the exam, so it is not necessary a complete essay. There no need for introduction or conclusion. All I need is straight forward, concise and comprehensive answer.
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