Please choose one of the following question: 1. Prepare a study case on two of your favourite adverting campaign. You will need to highlight why you believe the work was successful/ effective, what was the core idea, discuss the strategic approach adopted, who it was aimed at and the appropriate use of media. You may consider the following as a guide. Who? How? Why? Where? When? 2. Consider theoretical approaches to how advertising works. How powerful do you think advertising is? Is it a strong force completing the passive consumer to act or is it a weak force simply facilitating choice for consumer? 3. Media has now been redefined as paid, owned or Earned (or shared). Consider how media is planned and evaluate the challenges that now face media planning & buying. What Awaits you: On-time delivery guarantee Masters and PhD-level writers Automatic plagiarism check 100% Privacy and Confidentiality High Quality custom-written papers
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