Our group discussed that we innovate new uses of the technology for consumers across Sport beyond Gaming.
The Challenge options we chose Option 2-Consumers.
Our target market is young adult, housewife, retires, especially is working class in medium level income.
I have 2 parts. One is Segmentation and Target Market. Another one is placement. the report must relate to all those small point under the those two titles. If some information about TO INCLUDE. you need to discuss it. The competitor might be Wii and PS3. Wii can be played by 4 people at the same time. PS3 has 3D technology- 3D games.(it just my suggestion, It depends on you )
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