marketing under uncertainty

In this case study, I want you to analyse the every key issues and it should be relate to the theory of my school lecture notes not the common sense. You can take example of the 4 questions of the example case study, the key issues, theory analysis,strategy, recommondation. You have to look at the example questions and get the main point of it. It should be answer it by the essay format.
I will give you an example case study and 4 question of it, marking rubric, school lecture notes and the marscargo case study.
I will upload a requesting list later.

Thanks a lot!