Marketing – Research Report

Situational Analysis:

The Situational Analysis is designed to enable you to conduct a situation analysis of an industry sector, an important aspect of analyzing both the uncontrollable environment and target markets to prepare a marketing audit or a marketing plan.

Required: Minimum 3 – 4 pages plus references for the below industry sector:

Topic: The ‘Healthy Food Industry’ in Australia. Healthy foods include organic foods, GM free foods, low fat foods, sugar free foods for example.

Other details and criteria are attached as an attachment.

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