Marketing – Research Report

Situational Analysis:

The Situational Analysis is designed to enable you to conduct a situation analysis of an industry sector, an important aspect of analyzing both the uncontrollable environment and target markets to prepare a marketing audit or a marketing plan.

Required: Minimum 3 – 4 pages plus references for the below industry sector:

Topic: The ‘Healthy Food Industry’ in Australia. Healthy foods include organic foods, GM free foods, low fat foods, sugar free foods for example.

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