Marketing Research; Clarity of Description of the Business Decision

Clarity of description of the business decision.
Clarity and relevance of the research question.
Reliability and validity of the research project design
Discussion of possible sources of error and what can be done to reduce them
Clarity of explanation of how the research answer will influence the business decision.
Clarity of explanation of how the business decision will affect the success of the business.
Use of ideas from Journal articles
Use of Harvard referencing to identify the source of all ideas.
Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.

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