marketing/operations fundamentals (integrative module)

Please answer the following question based on your reading of the text of Gary Hirshfield’s November 2011 talk at a university:

here are the links to the Hirshfield talk: transcript at https://cbe.bentleyweb.org/sites/cbe/files/hirshberg-monograph.pdf, video at https://atc.bentley.edu/stream.asp?url=/fall11/cbe/raytheon_hirshberg_10182011.wmv
1. Identify one operations and one marketing action taken by Hirshberg and Stonyfield.
2. Briefly describe the “myths” on which Hirshberg believes modern economics to be founded.
3. How does the concept of “externality” disappear if the company embraces the “triple bottom line”? How does that disappearance affect operations and marketing decisions?
4. What does Hirshfield mean by a “win-win-win-win-win system,” and what does that have to do with the integration of Marketing and OM?

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