Please answer the following question based on your reading of the text of Gary Hirshfieldâ€™s November 2011 talk at a university:
here are the links to the Hirshfield talk: transcript at https://cbe.bentleyweb.org/sites/cbe/files/hirshberg-monograph.pdf, video at https://atc.bentley.edu/stream.asp?url=/fall11/cbe/raytheon_hirshberg_10182011.wmv
1. Identify one operations and one marketing action taken by Hirshberg and Stonyfield.
2. Briefly describe the â€œmythsâ€ on which Hirshberg believes modern economics to be founded.
3. How does the concept of â€œexternalityâ€ disappear if the company embraces the â€œtriple bottom lineâ€? How does that disappearance affect operations and marketing decisions?
4. What does Hirshfield mean by a â€œwin-win-win-win-win system,â€ and what does that have to do with the integration of Marketing and OM?
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