The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week. MARKETING CONFERENCE We are half way through the AI Brainstorming Conference and our focus turns to Core Strategy. MAIN DISCUSSION POST: Due by Sunday 1.Provide a quick overview of the product or service (the same content you used in the U2 IP). 2.Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product Positioning & the Value Proposition (which should take into consideration the Target Market & Competition). This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format. Your main discussion post must be submitted to the discussion board by Sunday. (Please do not use attachments; answers should be pasted or typed directly to the discussion board). INTERACTIVE RESPONSES: Due by Sunday 1.Critique the strategies of at least two other participants. Do they make sense? Would you do something differently? Why or why not? Each post should be one paragraph in length (75 words) and must be substantive in nature Do not simply state that it is a good or bad idea, specify why and be detailed in your explanation. Aside from assisting a classmate, the goal is to demonstrate your mastery of the concepts.
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