The report is about marketing, the second question is about implanting new product in Etihad air ways, the product is to have new software that IT department can use to reduce the conflict in the system. Plz search for any software that any aviation company uses to develop IT system then do a SWOT analysis for the software. Then describe the four elements of marketing mix of the new software that IT will implement. Any ways the report requirement is described in the document that I attached.
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