Analyse IKEA s competitive standing against a background of generic competitive strategy models.
Written Assessment Criteria
Demonstrate a clear understanding of a range of models/theories/concepts relating to the practice of management/organisation and strategy at operational and strategic levels.
An ability to identify and challenge existing orthodoxy in the field of management and strategy..
An ability to structure coherent, critical and balanced arguments
Present discussion and analysis in an appropriate essay format.
Evidence of extensive reading
High quality referencing (Harvard Referencing System).
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