Before starting this assessment read the marking criteria below. Students are strongly encouraged to consult the course web site on Moodle for further assessment advice.
The objective of this case study is to provide a real logistics management situation. Imagine that you are assisting in the business development of a new online retail business initiative and are asked to write a short report about relevant logistics activities. The business background and the high level operations of the business are described in the case study described in assessment item 1: Online Store. The case study Online Store is available on the course website.
Refer to Chapter 6, of the Faculty Guide for Students for further information regarding analysis of case studies. The link to the document will be available on the course website.
In this instance the report must be formatted as a short report.
Chapter 4, of the Faculty Guide for Students describes the correct format for report writing. The link to the document is available on the course website.
The report must include a title page; an executive summary of no more than one page to preface the report and a table of contents to give guidance to the reader as well as an introduction and a conclusion. Please use appropriate headings for other chapters. It is acceptable to use diagrams, charts and tables in presenting your ideas.
Further report writing guidance will be provided on the course website.
Prepare, with reference to the literature, a report that explains the differences between online retailing and in- store retailing in regards to the optimal design of the new company s Australian logistics activities of:
Order management and customer service.
Australian distribution centre design and operations. Physical distribution within Australia.
It is required that arguments are supported by academic journals, Australian government websites and
practical examples relevant to the logistics activities and the case study.
Your report will be assessed on the extent and quality it meets each of the following criteria.
CONTENT. Does your topic analysis demonstrate: Marks
Understanding of the differences between online retailing and in-store retailing in regards to the
optimal design of the new company s Australian logistics activities of:
Order management and customer service. Australian distribution centre design and operations.
Physical distribution within Australia.
Application and thorough knowledge of relevant contemporary Logistics Management strategy,
principles, concepts, methods and theories? /20
Appropriate and well structured, concise and clear
expression of Logistics Management arguments in response to the assessment task? /10
A clear flow of thought throughout the paper with an appropriate executive summary, a clear purpose
described in the introduction and a comprehensive conclusion?
A critical review and integration of relevant academic and profession literature (cited at least eight (8)
academic journals)? /15
PRESENTATION. Does your topic analysis demonstrate:
Clarity of expression, grammar and spelling? /5
Strict conformity to CQUniversity Australia Harvard
(author-date) Referencing Guide (2009) standards? /5
Appropriate presentation format and presented within
(Â±10%) of the word limit: 3000 words?
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