Choice 1: There are 2 parts to this exercise: 1) compose the persuasive message and 2) explain how you planned your message. Examine several advertisements that interest you. Choose one specific product or service and outline a few reasons for why the product appeals to you. Considerations include the brand and how it fits your tastes and your lifestyle. Is this a product that you feel loyal to, meaning you like this brand because of its quality or customer service over the competition? Now, place yourself in the role of sales manager for this particular brand or service. You need to increase market share by finding new customers. You must prepare a persuasive message to attract the interest of your potential customers to promote this product or service. Draft your document following these guidelines: Part 1: Use the following persuasive outline for an unsolicited sales message. Because your customer is not asking for this information, this is an unsolicited sales message. Be cohesive. Use an attention-getter to get the attention of your customer. Be action oriented. Introduce the offering in an interesting way. Stress a central selling point. Inform the customer about a distinctive feature that is the central selling point of the message. Motivate action. Motivate the customer to take action and buy the product or service. Decide if a memo, e-mail, or letter is best. Compose the message. Part 2: Explain the process you used to draft your message. Did you consider your audience? Did you outline the main ideas? Did you use deductive or inductive information sequencing approaches? Did you write a second draft? Did you proofread? Please submit your assignment.
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