List of the organisations:
b)Take away food stall
c)Local Sporting Club
d)Car component manufacturer
Your task is to:
-Briefly describe the company and the market in which it operates
-Provide a detailed description of the company’s current marketing strategies
-Describe and assess e-marketing opportunities in the context of resources and capabilities of the organisation (relevant micro and macro factors to be analysed)
-Develop an e-marketing strategy based on the SOSTAC model(figure 4.4 at page 211 of Chaffey et.al’s text) and present viable recommendations for implementation
(Important aspects to be covered in this section include(wherever applicable): integration of marketing mix with e-CRM, leveraging customer informaion through technology, delivery of on-line customer experience, campaign planning for digital media, selection of digital mix, marketing communication using digital media channels, individualisation and interactivity matters, anticipated risks, budget, timeframes, measurement and evaluation of the Internet marketing programmes etc).
this is my last year unit, the submitted report should present clear evidence of a balanced mix of theory and practical applications. refer to both academic journals and relevant business magazines as an evidence to substantiate your illustrations, thoughts, and line of argument. Demonstrate strong evidence of independent reading beyond the prescribed text and display your highly developed analytical, evaluative, and applied skills.
The report should include a minimum of 15 references from academic journals, magazines, newspapers, relevant websites, and e-marketing texts to confirm the strength and quality of your work. You may also like to interview the manager(s) of your chosen small business to collect relevant information about the organisation and its off-line marketing activities.
1. Introduction of the company/organisation, analysis of the current marketing strategy, e-marketing opportunity uncovering based on macro-micro environmental analyses-40%
2. Development and implementation of the e-marketing strategy-50%
3. Overall presentation, professionalism, referencing-10%
Chaffey, D., Ellis-Chadwick, F. & Mayer, R., Johnston, K., (2009). Internet marketing, strategy, implementation and practice (4th ed.). Prentice-Hall. ISBN 978-0-273-71740-9
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more