INTERNATIONAL MARKETING PLAN of HYUNDAI HEAVY INDUSTRY

INTERNATIONAL MARKETING PLAN of HYUNDAI HEAVY INDUSTRY (15pages)
1) Business overview of HYUNDAI HEAVY INDUSTRY
2) Scope of plan of HYUNDAI HEAVY INDUSTRY
3) Situation Analysis
Buyer behavior/ customer segmentation analysis (what are their concerns?)
Strategy performance
Competitive analysis
Industry analysis
Market analysis
SWOT analysis
Summary of analysis: integration of evaluations and set up the objectives
1. What do you think?
2. How to integrate?
3. What is the main problem?
4) Objectives
5) Alternatives/ Recommendations
– International expansion ( Advise to which country? Region?)
6) Strategy
– Target Market
– Entry strategy
– International strategy
7) Marketing 4 P s
8) Conclusion (More details)
– Which market?
– Which entry mode?
– What strategy?

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