international marketing plan custom essay

[meteor_slideshow slideshow=”fe1″]

this plan for export the product from Australia to china. the product is Bellamy’s milk powder. i need answer many points..
1/distribution strategy
1.1factors affecting channel decision: this include-customer characteristics, nature of product, nature of demand/ location and competition
1.2structure of the channel(e.g channel width, control, integration)
1.3screening and selecting intermediaries.
1.4managing logistics
1.5 E-commerce fordistribution decisions( if applicable)
2/ communication strategy
2.1communication objective: this include create a wareness and preference to buy Bellamy’s
2.2budgeting decision: all expenses should be contralated in .1million and cost of product and atter sale service and for egency face
2.3advertising: message decision: this include healthy
2.4advertising:media decisionthis include 10% of total revenue ,2* 10%=.02 and choice the TVmedia
2.5adertising: agency selection choice foriegin agency from China because easy to transfer to people then easy understand
2.6advertising: standardization vs. localization: chines actor

2.7sales promotion(e.g what major technique is chosen &why consumer’s acceptance to this technique
2.8PR and sponsorship: related future plan
2.9 direct marketing
can you use the (Hollensen, S (2010). Global marketing: A decision-oriented approach, 5th edn, Financial Times Press.the basic reference
also, can you read the profile which important to take complete Idea about this plan…
PR mean public relations

[meteor_slideshow slideshow=”fe2″] has been offering academic support services to students since 2002 and more than 60% of our customers are return clients. We have skilled and experienced writers in all academic levels and subjects. Entrust us with your assignment and you will get a custom essay which is 100% original within its deadline. Get value for your money, confidentiality is guaranteed and customer support services/communication with your writer are available 24/7. Place your Order Now.

Focus Essays has been there for more than 10 years to offer students like you academic writing services.

Get our experience by placing an order with us and use the discount code PAPER15 to get 15% discount on all orders.

We deliver URGENT ORDERS within 6 hours. Get a quotation from the calculator below.