India soft drink industry

Task A: Contextual Analysis (2500 words) – 75 marks

Using relevant information and databases you are required to apply an extended version of Porter s National Diamond (PND) model and other theories, frameworks and concepts that you decide are useful for the construction of a country specific analysis. You also need to explain what your organisation should take into consideration before developing operations in the Indian soft drink industry. You should draw some clear conclusions and recommendations which would be useful to strategists who are considering entering the Indian market.

Task B: Critical Evaluation of the PND Model (500 words) – 25 marks

You are required to critically evaluate the Porter s National Diamond model by explaining its use, and its advantages and disadvantages regarding any country specific analysis. You should also identify and reflect on the issues that arise from the application of the PND model in international business management.

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