Assignment No. 2
Analyse IKEA s competitive standing against a background of generic competitive strategy models.
Written Assessment Criteria
Demonstrate a clear understanding of a range of models/theories/concepts relating to the practice of management/organisation and strategy at operational and strategic levels.
An ability to identify and challenge existing orthodoxy in the field of management and strategy..
An ability to structure coherent, critical and balanced arguments
Present discussion and analysis in an appropriate essay format.
Evidence of extensive reading
High quality referencing (Harvard Referencing System).
Week by Week
Session
Topic
Grant Chapter
1
Getting Started
2
Developments in Management Science
3
Developments in Management Science
4
Strategy
1
5
Industry Analysis 1
3
6
Industry Analysis 2
3
7
Competitive Analysis 1
4
8
Competitive Analysis 2
4
9
Resources and Capabilities 1
5
10
Resources and Capabilities 2
5
11
Resources and Capabilities 3
5
12
Organisation and Management
6
Week by week: semester 2
1
Competitive Advantage
7
2
Cost Advantage
8
3
Differentiation Advantage
9
4
Industry Evolution
10
5
Innovation Management
11
6
Innovation Management
11
7
Mature Industries
12
8
Vertical Integration
13
9
Global Strategy
14
10
Diversification
15
11
Managing MNCs
16
12
Trends in Strategic Management
17