IKEA

Assignment No. 2
Analyse IKEA s competitive standing against a background of generic competitive strategy models.

Written Assessment Criteria

Demonstrate a clear understanding of a range of models/theories/concepts relating to the practice of management/organisation and strategy at operational and strategic levels.

An ability to identify and challenge existing orthodoxy in the field of management and strategy..

An ability to structure coherent, critical and balanced arguments

Present discussion and analysis in an appropriate essay format.

Evidence of extensive reading

High quality referencing (Harvard Referencing System).

Week by Week
Session

Topic
Grant Chapter
1

Getting Started

2

Developments in Management Science

3

Developments in Management Science

4

Strategy

1
5

Industry Analysis 1

3
6

Industry Analysis 2

3
7

Competitive Analysis 1

4
8

Competitive Analysis 2

4
9

Resources and Capabilities 1

5
10

Resources and Capabilities 2

5
11

Resources and Capabilities 3

5
12

Organisation and Management

6

Week by week: semester 2

1

Competitive Advantage

7
2

Cost Advantage

8

3

Differentiation Advantage

9
4

Industry Evolution

10

5

Innovation Management

11

6

Innovation Management

11
7

Mature Industries

12
8

Vertical Integration

13
9

Global Strategy

14
10

Diversification

15

11

Managing MNCs

16
12

Trends in Strategic Management

17

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