Honda Motor Co., Lt (Thailand)

2. Company and Host Country Strategic Environment Analysis
You will have two main tasks in this chapter: 1) Analyse Honda s internal
environment by using proper internal strategic environment analytical
tool(s). 2) Select a host country for Honda (you can find a list of the
host countries in the company s website, you can choose any
country in this list except for Japan, which is the home country in
this case). Analyse this country s contemporary strategic environment for
Honda by using proper external strategic environment analytical tool(s).
When you choose a country, you need to consider the availability of the
data that you need for the analysis.

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