Pearce, J.A. II & Robinson, R.B. (2011)
Strategic Management: Formulation, Implementation, & Control, 12th Edition, McGraw-Hill Irwin. ISBN-978-0-07-813716-7 or MHID: 0-07-813716-0
ïƒ˜ Our company ( united airline ) & ( American airline)
ïƒ˜ Stick to the book (only the book ) & the company website (most important )
ïƒ˜ Each question must be answer in one page
ïƒ˜ APA + you have to reference the book and the website
o 1. Define and Describe the External Environment – Remote Environment (PESTE). Evaluate your project company ( both company ) using this model (Chapter 4).
o 2. Define and describe the external Industry Environment — Porter s 5-Forces model (Forces Driving Industry Competition) (Chapter 4). Evaluate your project company ( both company )using this model.
o 3. Define and describe the external Operating Environment (Chapter 4). Evaluate your project company ( both company )using this model.
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