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Hanson Production: Pricing for Opening Day

Guideline for Case Analysis

1. State the problem or problems: Sift through the case and identify specific business problems. This should 3 to 4 sentences.
a. What is the marketing problem? Product/ product mix/ declining sales, etc
2. Identifying a set of reasonable alternatives.
a. Once the problems are identified alternative course of action that management can take are identifiable. This could be choices that are being argued.
3. Make a recommendation and justifying the selected course of action.
a. Should be logically consistent with the problem identified.
4. Justifying a course of action.

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550 words
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