PowerPoint presentation 8-10 slides with notes- References on last slide A. First step…. Choose an emerging ‘green’ product or service. B. Develop several aspects of a marketing plan for an emerging “green” product or service. C. The marketing plan will include the following elements: 1.Executive Summary: A high-level summary of the marketing plan 2.The Challenge: brief description of product or service to be marketed and associated goals. 3.Situation Analysis a.Company Analysis: goals, focus, culture, strengths, weaknesses, market share b.Customer Analysis: number, type, value drivers , decision process , concentration of customer base for “green” products or services c.Competitor Analysis: market position, strength , weaknesses, market share, collaborators, d.Climate: Political and legal environment, economic environment, social and cultural environment, technological environment 4.Market Segmentation a.Description b.Percent of sales c.What they want (consumer behavior) d.How they use the product or service e.How to reach them f.Price Sensitivity
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“Could you please tell me the topic for the green initiative you have chosen, once you have? This is so that my team mates can complete their portion of the project. Thank you.”
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