The first one(5 pages)is the theory, in which you describe the model from a theoretical point of view (general description, most important concepts and ideas). The second part(7 pages) is the quantitative part, in which you describe the model from a numeric point of view by creating an econometric model. The software you should use are Eviews and SPSS. I am interested in the comments you make regarding the numbers you obtain.I don’t need any introduction about general things, just go straight to the model description. The innovation management model that I like most is “blue ocean strategy”, but there are a lot others from which you can get inspired. Please keep in mind that the model must by original, not a cocktail made from other models.