Choose four (4) of the following events, review the videos and do further online research to answer the following questions.
Maximum length: 4 typed pages, single line spacing, 11 point font.
You must include an assignment cover sheet which will be available on Moodle and self assess yourself.
Where does the event fit in Getz s (2005) portfolio analysis and it s effect as a tourism and economic event?
Explain why, e.g. size, frequency, bid process, attracting overnight visitors, economic impact
Explain what the purpose/objectives of the event are for the following. Take into account Getz s Possible Measures of value :
Lead organisers e.g. NSOs, Event Company, organising committee
Sponsors (list 3)
Who s the target market? E.g. Age, gender, socio-demographics, trade, community
Given the target market, the event size and length, what would you recommend to the organisers to improve:
Online marketing strategy
Return on investment for the sponsors
Events: Choose 4
Bright and District Pony Club High Country Horse Endurance Race2011.mov http://www.youtube.com/watch?v=YFy36dpvYwI
Page 9 of 12
Australian Government Higher Education (CRICOS)
Registered Provider number: #00212K
Morocco s Fantasia: http://www.youtube.com/watch?v=SPKU3gy8O5Y
Burnsville Senior Health and Fitness Day 2011 http://www.youtube.com/watch?v=oSQly0G8sVg
New York Fall/Winter 2011- – Fashion Week Review http://www.youtube.com/watch?v=TL89UzkyA2U
Frankfurt motor show 2011 http://www.youtube.com/watch?v=61HczXxonJ8 and http://www.youtube.com/watch?v=LOBmEho3S_g
Paris Music Festival http://www.youtube.com/watch?v=zN4RzdFj0pM and http://www.youtube.com/watch?v=5cwHwCY5gKI
Singapore 2010 – Youth Olympic Games http://www.youtube.com/watch?v=Sys7VqJOQGc&feature=fvst
North American Indigenous Games 2008, British Columbia http://www.youtube.com/watch?v=-Yp9bMkmXeE
The Gospel Coalition 2011 Conference http://www.youtube.com/watch?v=HARyAFk-IJw
Comic Con 2011 http://www.youtube.com/watch?v=xpXO1rxCM6I
Sheffield Adventure Film Festival 2011 http://www.youtube.com/watch?v=QFUwHwxavNo
Stroud”s Edible Open Gardens weekend http://www.youtube.com/watch?v=Hk0NVJ2orNM
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