The candidate is to write a report on the Braaap organisation. The report should address the key characteristics of the product and estimate their significance to the market, the promotion methods and each component of the marketing mix. Assess the marketing mix that Braaap has selected for its specific market and evaluate their combined contribution to the organisation s marketing objectives and strategies.
1.Research the Braaap organisation at:
Braaarp, viewed June 2010,
2.Identify the key characteristics of their products and services and their significance to the market.
3.Review pricing policy and analyse pricing variables to determine their effect on demand.
4.Analyse the impact and importance of the following elements to market outcomes.
a. the promotional methods
b. the channels of distribution
c. the level of customer service provided.
5.Identify Braaap s potential customer base and key pressure points for success in reaching them.
6.Establish the components of the marketing mix. Include information on how each element of the marketing mix has been used, their significance to each other and their relevance to the customer base.
7.Identify external environmental factors and assess their potential impact on the marketing mix.
8.Identify consumer priorities, needs and preferences and the way they impact the marketing mix.
9.Evaluate new products or services against marketing objectives, target market characteristics and desired positioning.
10.Assess the marketing mix in relation to the organisational, strategic and operational marketing objectives. Select the most appropriate mix and explain your decision.
11. Write a report covering all the above points.
You must provide:
a three to five page written report examining the Braaap organisation.
Your assessor will be looking for:
a report that covers all of the points in the procedure and:
o identifies, defines and examines the product s key characteristics
o examines promotion methods and marketing mix components
o evaluates the marketing mix
o defines the Braaap organisation s marketing objectives and strategies
o is delivered to the timeframe set by the facilitator.
You assessor will also be looking for:
the literacy skills needed to identify market information, to write in a range of styles for different audiences and to interpret requirements
the numeracy skills needed to interpret testing results and to manage marketing budgets
o key provisions of relevant legislation, codes of practice and national standards that may affect aspects business operations.
organisational policies, procedures, products and services
principles and concepts of marketing such as consumer or buyer behaviour and elements of marketing mix
*** These are the prices of braaap bikes
50cc – $1,799
88cc – $1,999
125cc – $2,399
150cc – $2,999