Essay topic is (Evaluate theories that seek to explain the persuasive power of the media. What model or models are most effective in giving genuine insight into

Essay topic is (Evaluate theories that seek to explain the persuasive power of the media. What model or models are most effective in giving genuine insight into the media”s influence? Apply theory to current examples in the media in critiquing models of persuasion).

Purpose:
The major essay gives you the opportunity to research a particular topic and construct a persuasive written argument in response to the question or topic. It extends your understanding of the nature and role of persuasive arguments and your skills in constructing extended written arguments.
Requirements:
write a formal essay (1500) words .

Guidelines:
This is a formal academic essay.
An in-text referencing style (sometimes known as žauthor-dateŸ, žHarvardŸ or žAPAŸ style) is required.
Academic essays are built from your ability to critically analyse evidence provided by experts on your topic. Secondary research is fundamental to your ability to construct your own argument. You should use at least eight credible sources as a minimum. You should use at least two references from scholarly journals, and at least one source from recent media. We will talk about scholarly journals in tutorials.
Assessment criteria:
Content: identification of relevant issues; quality of analysis and discussion of issues; relevance and use of supporting research and evidence; clarity of expression; extent to which objectives of question are met
Research: no fewer than eight credible sources including two scholarly journal articles and one source from the contemporary media.
Mechanics: sentence structure; grammar and punctuation; clear acknowledgement of sources of information; Harvard citation method; layout of bibliography; correct and complete; spelling and proofreading.

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