social and ethical scenarios on environmentally aware themes by analysis of an environmental management plan for a well-known fast food restaurant.
Fast food giant McDonald s is trying to show consumers its greener side with a new institutional marketing effort. The corporation is seen to take its environmental reputation seriously, and their environmental plan is accessible on its global social responsibility website, Five major environmental themes are listed “ restaurant operations, corporate operations, sustainable supply, advocacy and partnerships, and communication and culture. However, McDonalds is not the only global fast-food company in operation.
Using the five environmental themes on the McDonalds website as a benchmark,
(http://mcdonalds.com.au/about-us/responsibility/our-environment) compare and contrast two other global fast-food companies of your choice. For all three companies, review the efficacy of these
policies in light of criticism by environmental groups and others. Backed by a discussion of the evidence, make a judgment on the truth of the facts (for and against) about each company. In your discussion, justify your conclusions.