In teams of two, you are to produce a website incorporating a blog (using your own choice of website and blog provider), which will promote a food business in Essex. This could be restaurants, food wholesalers, market gardeners, cooking products etc. You will need to choose a specific business model: Consumer to Consumer, Business to Business, Business to Consumer, Government to Consumer, and develop your website and blog accordingly. You need to think about how the front end of the blog /website plays an important part in pulling in clients/users, how it engages with them, and ultimately how to keep them returning and buying from your site!

You are to undertake a five to ten minute presentation of your web and blog site and explain rational behind their development in Week 12. This part of the brief will carry 40% of the final mark and is equivalent to 1200 words.

When designing your website & blog you should think about the following criteria:

The aesthetic appeal of the website and blog, use of colour/font/logo and layout.
How you have used the blog to sell/offer lifestyle interest/focus on personalization or providing a unique user experience, and how it will channel potential buyers to the website.
How you have used search engine optimization
How secure your site is and how to protect it against fraud
Ease of use
That you have considered customer behavior and how advertising and marketing affects it
Customer service
How well you and your work are presented
How you would launch your site
Have you complied with regulations and thought about the ethical implications of your site
You are also to write a report, which will explain how you have developed your blog site, and how you have used appropriate models to underpin your design and e-business strategy bearing in mind the above criteria. This should be well referenced and contain screen dumps of your work in progress and reference to existing blog sites which have influenced your decisions.

This part of the brief will carry 60% of the final mark and should be 1800 words in length.

The Presentation and Report Check list


Is your web/blog site aesthetically pleasing – does it have a logo? Why have you chosen that particular colour pallette. What font have you used and why? Why did you chose particular images?

Have you used business terminology throughout, and have you followed a specific business model?

Have you built upon the ‘Elements of User Experience?’

Have you taken on board, aspects of business development, ie “The Long Tail’ or “The Purchase Funnel”?

Have you thought about search engine optimisation?

How have you used your blog to sell/offer lifestyle interest/focus on personalisation/unique user experience?

How will the blog channel potential buyers to the website?

Are there any ethical issues associated with your webstie/blog?

Did you have to adhere to any specific rules and regulations regarding e-business?

Have you explained how you developed your web/blog site? Which provider did you use and why?

Have you used plenty of examples of different websites and blogs to underpin your decisions?

Have you made reference to e-business books and papers in the library?


Have you referenced properly in the text

Have you referenced your images properly?

Are you dressed smartly for your presentation?

Have you checked that the equipment is working in the room where the presentation is taking place?

Have you followed the correct structure for your report? (Think back to Learning and Skills Development!)

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