Differences of marketing strategy between Apple and Samsung in smart phone industry

The smartphone industry is one of the fastest increasing markets around the world. According to IDC, Worldwide Smartphone Market Expected to Grow 55% in 2011 and Approach Shipments of One Billion in 2015(IDC,2011) The smart phone industry growth is still increasing dramatically. The manufacturers are spend incredible amount of money for the advertising their products. In Particular, Apple and Samsung is the leading manufacturer in the industry. This project will focus on their marketing strategy and discover the differences between two companies marketing strategy.
This report aiming to identify how marketing strategy influences consumers decision when they acquire the smartphone. Also this study will point out what went good and what was wrong with the marketing strategy which impact their growth and profit. An exploratory research aiming to suggest the correction of each company s marketing strategies.