Critical application of strategy dichotomies (strategic thinking, strategy formation, & strategic renewal) : Module Title:MBA CORPORATE STRATEGY COMPETITIVE STRATEGIES IN CONTEXT : Level:7 (MBA Master)

A critical application of strategy dichotomies.

You are required to articulate your understanding of an element of the strategy process using one of the dichotomies contained in the perspectives on strategic thinking, strategy formation, & strategic renewal.
You should apply the concepts in a critical analysis of strategy processes & management behaviours undertaken using the workshop cases.

Detailed Briefing:

Your task is to examine and apply ONE of the strategy dichotomies of the strategy process contained in the perspectives on strategic thinking, strategy formation, & strategic renewal. As part of this you may wish to refer to the concepts of complexity & paradox contained in the introductory chapter of DeWit & Meyer.

You should critically apply the dichotomies to appropriate workshop cases, e.g. Apple, UPS, Ferrari, Honda, or you may use the mini-cases contained within the appropriate text chapters with which to compare & contrast each perspective.

You must take care that the case studies you select provide for an adequate discourse on the application of a particular dichotomy.

This assignment primarily tests your ability to demonstrate your academic skills and also skills of critical analysis of how an organisation conducts, or intends to conduct strategy processes, rather than extensive research on an organisation.

You should reference any authors, sources, or data used.

Must use of appendices to be valuable for your application of dichotomies to specific cases.

Essential text:
De Wit B. & Meyer R. (2010), strategy process, Contnet, Context. 4th edition. TCEngage.ISBN 1-86152-964-3
Chapter 2 , 3 , 4 is very important for this assignment. You must use this text book to do your assignment.

Demonstrate knowledge of management theories and concepts, and to develop criticality of understanding in their application

The application of analytical strategy dichotomies in critically evaluating an organisation s current & proposed strategic actions.

Word Limit: [ maximum 1000 words (excluding appendices) ]

Marking Criteria

1. Quality of Analysis (including a logically structured flow of argument) 40%

2. Academic Standard (use of appropriate theoretical knowledge) 40%

3. Use of supporting data, sources, commentary with proper referencing 10%

4. Presentation – clearly set out report aims, structure & conclusion 10%

Before attempting this assignment the scope and the nature of the area chosen should be agreed (discuss) with me (need to show Draft) and you must submit draft by 20 March .then I can provide more feedback.

You need to give me first Daft for approval

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